Please click here to sign up for Luxury Daily for free

Luxury brands shoudl enhance ecommerce presence to succeed in 2011

Web sites are expected to play a significant role in driving luxury sales in 2011 since this year’s online revenue has been astronomical compared to last year, according to comScore.

Please click here to read the entire story on Luxury Daily

Louis Vuitton takes second place: Luxury Marketer of the Year

Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.

Please click here to read the entire story on Luxury Daily

IWC winds up mobile engagement with iPad app

Swiss watchmaker IWC Schaffhausen is engaging affluent iPad owners with the launch of an interactive version of its branded magazine.

Please click here to read the entire story on Luxury Daily

Saks launches blog to engage loyalists, promote products

Saks Fifth Avenue has expanded its online presence to engage its loyal customers while also serving as a vehicle for advertising the products it sells through its new blog.

Please click here to read the entire story on Luxury Daily

Mercedes-Benz supports green businesses to enhance entrepreneurial innovation

Mercedes-Benz is funding an initiative in collaboration with the Conservation Fund to provide loans to entrepreneurs working towards building green businesses.

Please click here to read the entire story on Luxury Daily

Please click here to sign up for Luxury Daily for free