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IWC reveals secret mobile game through social media – Luxury Daily

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February 11, 2015

IWC Mobile game

IWC Mobile game

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63pc of consumers agree luxury tastes have evolved: survey
The luxury sector is continuing to evolve with the majority of affluent consumers recognizing that the definition of luxury is not what it was five years ago, according to a new report by Martini Media.
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Luxury hotels face geopolitical concerns with Middle East expansions
In recent months, despite political unrest, there has been a surge in hotel openings and property proposals across Middle Eastern countries from luxury hospitality brands.
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Publishers speak to millennial readers with demographic-specific imprints
Publishers Hearst and Condé Nast are looking to strengthen their relationship with the next generation of readers through content curated for millennials.
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Longchamp embraces art and architecture in latest campaign
French apparel and accessories label Longchamp is releasing its new spring/summer 2015 advertising campaign, using British celebrity Alexa Chung to appeal to young, fashionable consumers.
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Lane Crawford reinterprets wardrobes for spring
Chinese department store chain Lane Crawford is introducing new collections with its Reinterpret spring/summer 2015 campaign, urging consumers to update their wardrobes before summer.
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IWC reveals secret mobile game through social media
Swiss watchmaker IWC Schaffhausen is directing traffic to its mobile site with a hidden game that encourages consumers to compete against friends and family through social media.
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Hennessy bottles its legacy in user-generated time “barrel” for 250th anniversary
LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.
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Waldorf Astoria tops off culinary initiative with social videos
Waldorf Astoria Hotels and Resorts is expanding its campaign to pursue top culinary candidates through a series of social videos that feature chefs who competed to have their dish in the hotelier’s restaurants.
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Michael Kors, Saks, Lexus and Four Seasons – Live news
Luxury Daily’s live news from Feb. 10 – Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.
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China, car sales, Galeries Lafayette and Hugo Boss – News briefs
Today in luxury marketing – Chinese luxury spending on the rise; Luxury car demand shines through darkening clouds; Averyl Oates departs Galeries Lafayette; Marzotto family buys 7pc stake in Germany’s Hugo Boss.
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How location became the tail wagging the future of mobile ad creative
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
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