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IWC highlights new collections with updated mobile offerings – Luxury Daily

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July 19, 2011

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IWC highlights new collections with updated mobile offerings
Watchmaker IWC Schaffhausen is using the mobile version of its Watch Magazine publication to highlight new collections with a quarterly-released application.
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Overarching anti-piracy law may come back to bite industry
The hubbub in Washington regarding the Innovative Design Protection and Piracy Prevention Act still has some experts unclear as to whether or not law enforcement on counterfeit goods can do anything to stop the so-called cultural phenomenon.
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Jimmy Choo releases newest handbag collection with insider video ad campaign
British shoemaker Jimmy Choo launched a new handbag line with behind-the-scenes documentary to hook curious affluent buyers.
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Gilt City expands reach with offerings to four new US locations
Flash-sale experience site Gilt City has increased its offering and customer base with the launch of four new city microsites with the attempt to hook more U.S. consumers.
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Ritz-Carlton extends branded resort choices with first Americas reserve in Puerto Rico
Hotel chain Ritz-Carlton is wooing affluent travellers with the launch of the brand’s first reserve in Dorado Beach, Puerto Rico.
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Hermes and LVMH, Halston and Miu Miu – News briefs
Today in luxury marketing – The Herm├Ęs family shares more complaints about LVMH; Halston goes through many changes; Miu Miu brings cabaret glamour to Shanghai.
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Five questions to ask before starting a mobile development project
Developing apps for mobile is different than the Web. While the reason for creating them may be similar, before you engage in a mobile project, you need to ask key questions.
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