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IWC continues to #B_Original for Skywriting campaign – Luxury Daily

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June 2, 2016

Image from Harrods’ The London Edit campaign

Image from Harrods’ The London Edit campaign

Smart cities make strides, London displaces New York as most potent city: report
London has unseated New York as the global city best able to attract and retain global capital, people and ideas, according to an A.T. Kearney report.
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Retailers’ personalization efforts fall short of consumer expectations
When it comes to personalization, retailers’ ideas of their own capabilities are often inflated when compared to consumers’ assessments.
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Vogue Video tours archives to fete 100 years of British Vogue
Condé Nast’s Vogue Video is joining the celebrations surrounding the centenary of British Vogue with a series of commissioned films.
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Chinese travelers want personalized service, embracing experiential: report
China’s outbound luxury travelers spend $65,000 per household on tourism per year, including $34,000 on travel shopping, according to a new study from the Hurun Research Institute and Marriott International.
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YSL Beauty outfits consumers’ eyelashes with transformative product
YSL Beauty is helping consumers become cosmetic chameleons through an attitude-driven effort for its Mascara Vinyl Couture.
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IWC continues to #B_Original for Skywriting campaign
Swiss watchmaker IWC Schaffhausen is continuing to #B_Original with its latest digital innovation.
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Are social media buy buttons on the way out?
Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.
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Bergdorf Goodman heads south for fashion-forward travel diary
Department store Bergdorf Goodman is transporting consumers to Nashville, TN with the help of some local tastemakers.
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Michael Kors, Four Seasons, Christie’s and Armani – Live news
Luxury Daily’s live news from June 1 – Michael Kors plans wholesale reduction for 2017 fiscal year; Four Seasons to open first private island offering; Christie’s breaks record with $300K Hermès Birkin sale; Armani sees positive growth amid 40th anniversary in 2015.
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Louis Vuitton, Hermès, Trump Hotels and Dior – News briefs
Today in luxury marketing – In Rio, Louis Vuitton store robbed days after lavish show; PETA confronts Hermés at shareholders meeting; Trump Toronto Hotel on market as billionaire Shnaider seeks exit; Dior, in UK for cruise line, says new designer “work in progress.”
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4 tips to improve mobile commerce effectiveness for retailers
Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates.
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