Dior balances heritage, botany in skincare range promotion
French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
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Cartier drives London flagship traffic via diamond display
French jeweler Cartier is inviting enthusiasts to its recently renovated London flagship Dec. 9-24 to show its array of diamond jewelry right in time for the holiday season.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Ralph Lauren shares personal inspiration with handbag microsite
U.S. apparel brand Ralph Lauren is exploring the eponymous creative director’s muse and wife Ricky Lauren with a dedicated microsite.
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Elie Saab releases ethereal film to enliven spring collection
Lebanese couture fashion house Elie Saab released a short film look book for its ready-to-wear resort 2014 collection to play up the movement of the dresses.
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McLaren looks to broaden presence in China throughout 2014
British sportscar manufacturer McLaren Automotive is set to double its Chinese dealers in 2014 from four to eight as it continues to gain traction in the market.
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Barneys hosts a Pinterest contest to reach aspirational fans
U.S. retailer Barneys New York is reaching out to its aspirational followers with a Pinterest contest that gives consumers the chance to win a $1,000 gift card.
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Ritz-Carlton’s Ritz Kids program underscores brand commitment to sustainability
The Ritz-Carlton Hotel Co. is teaming up with French environmentalist Jean-Michel Cousteau’s Ocean Futures Society for its new Ritz Kids programming that brings children ages 4-12 on edifying environmental adventures.
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IWC app recommends watches using personality quiz responses
Swiss watchmaker IWC Schaffhausen is highlighting the innovation and design elements behind its watches in a new mobile application for Apple iPad that allows consumers to learn about the brand’s techniques and browse collections.
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Mandarin Oriental bolsters relationship with Jimmy Choo via fashion tea event
Mandarin Oriental is reviving its partnership with footwear label Jimmy Choo with an afternoon tea series through February at its Munich, Germany, property.
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Mulberry, Christian Louboutin, Indonesia and Art Basel – News briefs
Today in luxury marketing – Mulberry discovers that size matters in luxury market; Christian Louboutin opens in Tokyo; Indonesia targets higher taxes for imported luxury goods; Art Basel Miami Beach: let the bright lights shine.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Predictive mobile real-time bidding: The killer app for Big Data
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
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