Apple is about to crash the party, claims L2 founder
NEW YORK – L2’s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins and its pristine brand image at the L2 Forum 2013.
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Nordstrom Direct president: social media is word of mouth on steroids
NEW YORK – The president of Nordstrom Direct discussed the retailer’s prescient embrace of a single consumer experience across all channels when ecommerce first arrived and its customer-centric culture at the L2 Forum 2013.
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Cartier North America CEO stresses importance of carefully curated digital presence
NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
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Bergdorf Goodman broadcasts retail experiences in holiday catalog
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
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Community-based content enhances brand awareness: ad:tech panel
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
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Baglioni conveys dedication to Italian artists via cafe exhibit
Baglioni Hotels’ Carlton Hotel Baglioni, Milan is expanding upon its “Luxury is not a Waste” art exhibit with a redesigned cafe that features 12 pieces of contemporary Italian work until spring 2014.
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Social@Ogilvy exec claims disconnect between research and marketing teams
NEW YORK – A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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Givenchy, Louis Vuitton, Porsche and Belstaff – News briefs
Today in luxury marketing – Givenchy looks to capitalize on momentum; Louis Vuitton’s Porsche plans to rev up Africa sales; Townhouse unveiled at Selfridges; Beckham the biker boy: David is face of luxury leather label Belstaff.
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Brand marketers need to commit to mobile ad spend
As a brand, you rightly want to know what your return on investment is going to be before you commit to a mobile ad spend.
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Convergence of 3D printing and luxury fashion
When we consider that today some luxury brands are unwilling to embrace the ecommerce, multichannel or omnichannel explosion – the transition to using 3D printing technology could completely upset their business model.
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