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Is Twitter losing ground for social TV engagements? – Mobile Marketer

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April 13, 2015

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Is Twitter losing ground for social TV engagements?
Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.
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Uber driving local commerce, boosting mobile presence through YP app
Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.
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Marriott International’s second film tantalizes millennials with value, creative
Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.
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Build-A-Bear plays up mobile strategy with virtual pet ownership app
Retailer Build-A-Bear is attempting to fluff up its mobile focus by leveraging its relationship with adoptable pets database Petfinder to roll out a mobile application that offers children realistic pet play experiences while providing lessons about pet ownership and responsibility.
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