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Is Tim Cook’s lack of showmanship hurting Apple?
Although many may argue, Apple is still at the top of its game. The manufacturing giant has received some scrutiny over the past months, most recently for a slight drop in its stock value. However, others believe that it is CEO Tim Cook’s fault for not putting more of a public face on – something Apple’s charismatic predecessor and co-founder Steve Jobs did immaculately well.
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Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness
With Facebook engagements increasingly happening on mobile, Lexus recently leveraged the social network’s newsfeed to drive awareness for two new vehicles using live streaming video.
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44pc of marketers not leveraging mobile for local marketing: study
Despite mobile’s promise to deliver hyper-relevant marketing, brands are either disregarding the medium or stretching their mobile efforts too thin, according to a new report from the Chief Marketing Officer Council.
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Weather Channel revamps Android app with interactive user interface
The Weather Channel is giving users a more personalized weather experience with an updated Android application that also gives consumers an immediate and exact view of when to expect rain to start and stop.
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Real Simple marries mobile and print via image recognition
Time Inc.’s Real Simple is placing mobile at the center of a recurring front-of-book section that uses image recognition to bring static pages to life.
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