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Is the excitement around digital marketing opportunities distracting from the product? – Luxury Daily

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June 10, 2016

Cartier Amulette Malachite Instagram post

Cartier Amulette Malachite Instagram post

True luxury is being able to shop on your own time: Net-A-Porter exec
NEW YORK – As the fashion show faces disruption, there is no single right solution, with each brand having to decide for itself how to proceed.
Click here to read the entire article on Luxury Daily

Kering exec: Sustainable business is smart business
NEW YORK – Sustainability’s business opportunities are abundant, but brands need to make it sexy to harness them.
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Louis Vuitton reenters fragrance category with first scent in 70 years
French apparel and accessories house Louis Vuitton is returning to the fragrance sector after a decades-long hiatus.
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Multi-sensory stimulation promotes purchases and loyalty alike
NEW YORK – The smell of a store or product and the music used in videos should not be an afterthought, according to panelists at Fashion-Culture-Design on June 9.
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Is the excitement around digital marketing opportunities distracting from the product?
NEW YORK – The question about whether to focus on traditional or new media is the wrong one, according to Fashion-Culture-Design panelists on June 9.
Click here to read the entire article on Luxury Daily

Company values have long-term impact on business sustainability
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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Smartphone-reliant shoppers would buy more with in-store mobile tools: report
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
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Lancôme, Gucci, Tod’s and Bulgari – Live news
Luxury Daily’s live news from June 9 – Lancôme reopens stores after Hong Kong protests; Gucci expands Dover Street Market relations with men’s edit; Tod’s spells out how much it cares in charitable shoe collaboration; Bulgari plants its roots at Barneys New York.
Click here to read the entire article on Luxury Daily

Diamonds, Tesla, resale value and Tamara Mellon – News briefs
Today in luxury marketing – The ungraspable value of the world’s largest diamond; Tesla’s cheaper Model S is a taste of the Model 3; Ranking the resale value of designer fashion labels; Tamara Mellon to relocate headquarters to LA.
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6 practical applications of mobile moments for CPG marketers
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
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