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Is the excitement around digital marketing opportunities distracting from the product? – Luxury Daily

True luxury is being able to shop on your own time: Net-A-Porter exec
NEW YORK – As the fashion show faces disruption, there is no single right solution, with each brand having to decide for itself how to proceed.
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Kering exec: Sustainable business is smart business
NEW YORK – Sustainability’s business opportunities are abundant, but brands need to make it sexy to harness them.
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Louis Vuitton reenters fragrance category with first scent in 70 years
French apparel and accessories house Louis Vuitton is returning to the fragrance sector after a decades-long hiatus.
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Multi-sensory stimulation promotes purchases and loyalty alike
NEW YORK – The smell of a store or product and the music used in videos should not be an afterthought, according to panelists at Fashion-Culture-Design on June 9.
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Is the excitement around digital marketing opportunities distracting from the product?
NEW YORK – The question about whether to focus on traditional or new media is the wrong one, according to Fashion-Culture-Design panelists on June 9.
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Company values have long-term impact on business sustainability
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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Smartphone-reliant shoppers would buy more with in-store mobile tools: report
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
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Lancôme, Gucci, Tod’s and Bulgari – Live news
Luxury Daily’s live news from June 9 – Lancôme reopens stores after Hong Kong protests; Gucci expands Dover Street Market relations with men’s edit; Tod’s spells out how much it cares in charitable shoe collaboration; Bulgari plants its roots at Barneys New York.
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Diamonds, Tesla, resale value and Tamara Mellon – News briefs
Today in luxury marketing – The ungraspable value of the world’s largest diamond; Tesla’s cheaper Model S is a taste of the Model 3; Ranking the resale value of designer fashion labels; Tamara Mellon to relocate headquarters to LA.
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6 practical applications of mobile moments for CPG marketers
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
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