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Is Snapchat’s fleeting nature undermining its monetization efforts? – Mobile Marketer

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February 22, 2016

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Is Snapchat’s fleeting nature undermining its monetization efforts? 

Snapchat’s rates for non-holiday advertising have fallen recently, most likely due to the platform’s inability to produce data or help brands make a lasting impression, as content quickly expires.
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State Farm targets basketball fans during NBA draft live stream
State Farm Insurance sponsored Yahoo’s mobilized live-stream coverage of the National Basketball Association’s draft with humorous video ads that had a sports theme.
Please click here to read the entire story on Mobile Marketer

Mobile marketing week in review: Big brands’ confidence grows
Big brands such as Hilton, Marriott and Crest are feeling more confident about mobile, exemplified by how they are putting mobile at the center of marketing strategies. For the full analysis, watch this video.
Please click here to read the entire story on Mobile Marketer

How Honda revved up customer engagement with mobile wallet ads
Honda was one of the first automakers to roll out advertisements placed within mobile wallets, enabling the brand to target consumers after the initial ad impression with notifications regarding upcoming sales events.
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