Is Pinterest’s mobile play stronger than Facebook’s?
Pinterest quickly climbed the charts to become the third biggest social network and a popular way to reach consumers, often via mobile. These strengths are not lost on the investment community, with a handful of companies investing $100 million in Pinterest last week.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Coca-Cola exec claims mobile underpins entire Olympic Games strategy
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.
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Self magazine SMS-based diet program a win among users
Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.
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USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation
The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code.
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48pc of mobile bar code scans come from Android: Scanbuy
Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.
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Orient-Express pushes magazine via iPad app – Luxury Daily
Luxury Daily today – Orient-Express pushes magazine via iPad app; How brands can use YouTube to generate sales.
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