Is multiscreen viewing making consumers more distracted than engaged?
Second-screen applications, sound recognition and SMS are just some of the ways that marketers are choosing to interact with consumers. However, with the shift in multiscreen viewing, marketers have to fight for users’ attentions more than ever.
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Facebook, iOS play key roles in app marketplace
While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.
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Apple, Motorola patent claims lack evidence of damages, trial cancelled
The trial in a patent infringement suit between Apple and Motorola Mobility that was scheduled to start today was canceled by the presiding judge, saying neither had established a right to relief.
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Jack Daniel’s redesigns mobile site to better accommodate tech-savvy consumers
Jack Daniel’s has redesigned its Web and mobile efforts to serve up relevant content to consumers based on the device they are using.
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Nordstrom puts focus on social with new mobile initiative
Department store chain Nordstrom is using mobile advertising to bolster its social media presence and encourage consumers to learn more about its Nordstrom Rack brand.
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ABI Research, comScore, IAB – News briefs
News briefs – Handheld gaming device shipments to decline as smartphone, tablet engagement grows; Majority of tablet users watch video on their device: study; IAB rolls out new online hub to help businesses maximize mobile efforts.
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Louis Vuitton pushes Kusama collection via augmented reality app – Luxury Daily
Luxury Daily today – Louis Vuitton pushes Kusama collection via augmented reality app; Is social video the new commercial?
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Mobile, Internet and the Cloud
Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.
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