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Is mobile video the new TV commercial?
With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
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Honda leverages mobile social game SongPop for integrated effort to drive awareness
Honda has launched an integrated campaign in mobile social game SongPop to drive awareness for the new Honda Civic and tap into the excitement players have for music.
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Bloomberg rich media ad generates 37pc install rate
Bloomberg recently ran a mobile advertising campaign to promote the revamp of its flagship iPad application that gave users a taste for the app’s content before downloading it.
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Lufthansa revamps mobile presence with new features to better address needs
Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.
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