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Is mobile-first becoming a cliché? – Mobile Marketer

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November 7, 2012

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Is mobile-first becoming a cliché?
Mobile-first is becoming a growing phrase that marketers have been using over the past few months. However, few have truly taken the key steps needed and continue seeing the medium as a great add-on instead of necessity.
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Android’s growing malware problem has implications for users, marketers
Despite steps taken by Google earlier this year to address the growing problem of malware on Android devices, the rapid growth in the number of new mobile malicious programs on the platform continued in the third quarter, according to a new report from Kaspersky Labs.
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Augmented reality apps predicted to generate $300M in 2013: study
A mixture of revenue from advertising, paid application downloads and post-download apps will contribute to approximately $300 million billion in revenue for augmented reality next year, according to a new study from Juniper Research.
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Degree leverages video to build brand awareness through iAd campaign
Unilever’s Degree deodorant is incorporating mobile into a multichannel campaign to boost brand awareness on a few different levels.
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