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Is mobile a more important ad medium than TV? Facebook thinks so
Sheryl Sandberg, chief operating officer at Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, others are not so sure mobile has reached its full potential yet or that it will ever replace TV entirely.
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Advertisers starting to catch up to consumers on mobile: IAB
Mobile continued to be one of the big stories in Internet advertising last year, with mobile ad revenues jumping 111 percent and accounting for 9 percent of the total digital ad spend, according to a new report from the Interactive Advertising Bureau.
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Dodge, Syfy take 360-degree approach to promote new show
Dodge and Syfy have teamed up to promote the network’s new show, “Defiance,” via a multichannel campaign that incorporates mobile, digital, gaming and social.
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Mobile becoming the primary way to access Internet: study
Although consumers are increasingly using their mobile devices as a primary outlet to the Internet, there are substantial global challenges to market on smaller-sized screens, according to a new study from Boston Consulting Group.
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