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Is it becoming harder to get an app off the ground? – Mobile Marketer

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Staff reports

Is it becoming harder to get an app off the ground?
While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.
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ABC live streaming app could face significant scaling challenges
ABC is reportedly stepping up its mobile initiatives with a live streaming application. However, with issues around monetization and education, broadcasters still have a ways to go to get content to users across smartphones and tablets.
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Pull-Ups expands augmented reality initiatives to Hispanic market
Kimberly Clark’s Pull-Ups brand is making a play for the Hispanic market with a mobile application that helps moms encourage children through the potty-training experience.
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Samsung, Velti, ShareThis: News briefs
News briefs – Samsung confirms it is developing a smartwatch; IPhone 4 delivers largest share of ad impressions; ShareThis acquires Socialize to make apps more social.
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