Receive the latest articles for free. Click here to get the Luxury Daily newsletters.

Is in-app advertising broken? – Mobile Marketer

By
December 24, 2012

Please click here to sign up for Mobile Marketer

Is in-app advertising broken?
With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.
Please click here to read the entire story on Mobile Marketer
 
Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
Please click here to read the entire story on Mobile Marketer
 
The Hollywood Reporter refreshes iPad app to bring static pages to life
The Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices.
Please click here to read the entire story on Mobile Marketer 
 
RIM, Nokia, China Mobile – News briefs
News briefs: RIM posts profits but loses subscribers; Nokia, RIM reach agreement to end patent infringement suit; China Mobile, Bank of China to deploy NFC mobile payments.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Related content: Google and Apple go head-to-head over voice search – Mobile Marketer, In-app rewards drive results for marketers – Mobile Marketer, Mobile local ad spend growing more slowly than expected: report – Mobile Marketer, Facebook’s stock value rises on increased mobile advertising – Mobile Marketer, IOS vs. Android: What to expect in 2014 – Mobile Marketer,

Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply