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Is in-app advertising broken? – Mobile Marketer

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December 24, 2012

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Is in-app advertising broken?
With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.
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Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
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The Hollywood Reporter refreshes iPad app to bring static pages to life
The Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices.
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RIM, Nokia, China Mobile – News briefs
News briefs: RIM posts profits but loses subscribers; Nokia, RIM reach agreement to end patent infringement suit; China Mobile, Bank of China to deploy NFC mobile payments.
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