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Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities
While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile’s ability to drive real-time relevancy and urgency while building and engaging her supporter base.
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WPP acquires Medialets as urgency grows behind need for mobile standards
In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.
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Ray-Ban keeps its coolness factor with comedic social media campaign
Sunglasses manufacturer and retailer Ray-Ban is spinning a new take on the traditional campaign for change by appealing to the humorous side of consumers through social media.
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Smartwatch advertising spend to reach $69m by 2019: report
Marketers’ advertising spend on smartwatches is expected to reach a total of $68.6 million in four years as the wearables sector becomes permeated by top technology brands such as Apple, as well as more fashion-friendly retail brands, according a report from Juniper Research.
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