Is Facebook opening a privacy can of worms with ads targeted by app use?
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the apps they use. The move could be lucrative for Facebook although it may have some privacy implications.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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McDonald’s beefs up marketing efforts with bigger advertising push
McDonald’s is continuing to use mobile advertising to not only promote its ongoing promotions, but further cement the fast food giant’s position as one of the top guns to watch out for in mobile.
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WWE text-to-win effort garners more than 900,000 participants
World Wrestling Entertainment recently ran a text-to-win campaign to support its annual Wrestlemania event and build a mobile database of opted-in fans. The cross-channel effort generated participation from more than 900,000 fans, with over 500,000 choosing to opt-in to receive ongoing communications from the brand.
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Vevo expands mobile offerings through new site
Online destination Vevo has launched a mobile site that lets fans watch their favorite videos via their mobile devices.
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Mobile devices influence consumer decisions at local levels
Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.
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