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Facebook creating a targeted mobile advertising powerhouse? – Mobile Marketer

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May 30, 2012

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Facebook creating a targeted mobile advertising powerhouse? 
Facebook has already thrown a lot of money at mobile in the past few months and is now rumored to be eyeing an acquisition of Opera’s mobile Web browser. Such a deal could significantly enhance the social giant’s ability to deliver targeted mobile advertising.
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Starbucks revs up marketing efforts for Frappuccino beverages via interactive mobile ads
Starbucks is letting coffee lovers learn more about its blended beverages and see how others remix their favorite drinks via a new mobile advertising campaign.
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Has mobile made consumers more persnickety?
The growth in mobile marketing has made it easier than ever for consumers to have information available at all hours. But has it also made users too picky?
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Haagen-Daz amplifies social presence via mobile campaign
Haagen-Daz is encouraging users to like its Facebook page through a new mobile campaign the company is running within Pandora.
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San Diego Chargers tackle fan engagement with pumped up SMS strategy
The San Diego Chargers team is revamping its mobile messaging strategy with the goal of making it more interactive and enhancing the overall fan experience.
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New Orleans Tourism Marketing Corp. draws in travelers via mobile
The New Orleans Tourism Marketing Corp. has rolled out a mobile application to let travelers plan trips to the city.
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Small Luxury Hotels inspires travel via tablet magazine – Luxury Daily
Luxury Daily today – Small Luxury Hotels inspires travel via tablet magazine; Chanel combines exhibit, in-store displays for Little Black Jacket.
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Mobile’s role in delivering real-time product feedback
The concept of real-time response is making a significant shift with the rapid adoption of smartphones across the country and around the world.
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