Is Apple showing a kinder, gentler side toward Android? – Mobile Marketer

November 13, 2012

Is Apple showing a kinder, gentler side toward Android?
Apple and HTC reached a licensing agreement over the weekend that brings a two-year patent dispute to an end, and possibly more importantly, suggests Apple may be softening its legal stance against Android.
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Wendy’s heats up mobile efforts via banner ads, check-ins
Fast food chain Wendy’s is ramping up its mobile initiatives with a campaign that drives in-store traffic and check-ins to promote a line of coffee and tea drinks.
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44pc of all restaurant and retail mobile ad campaigns include store locator: study
Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from Millennial Media.
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