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Is Apple showing a kinder, gentler side toward Android? – Mobile Marketer

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November 13, 2012

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Is Apple showing a kinder, gentler side toward Android?
Apple and HTC reached a licensing agreement over the weekend that brings a two-year patent dispute to an end, and possibly more importantly, suggests Apple may be softening its legal stance against Android. 
Please click here to read the entire story on Mobile Marketer 
 
Wendy’s heats up mobile efforts via banner ads, check-ins
Fast food chain Wendy’s is ramping up its mobile initiatives with a campaign that drives in-store traffic and check-ins to promote a line of coffee and tea drinks.
Please click here to read the entire story on Mobile Marketer 
 
44pc of all restaurant and retail mobile ad campaigns include store locator: study
Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from Millennial Media.
Please click here to read the entire story on Mobile Marketer

Jergens bolsters print ad campaign with QR codes
Personal skincare brand Jergens is loading its print ad campaign with mobile bar codes to inspire readers with style tips this season.
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