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Is Apple displaying weakness as a mobile leader? – Mobile Marketer

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November 1, 2012

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Is Apple displaying weakness as a mobile leader?
Apple’s renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.
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Victoria’s Secret bolsters awareness for new VSX line via rich media messaging
Victoria’s Secret is using rich media messaging to offer consumers video content, as well as other exclusives about its new VSX Sport line.
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Apple, Disney and Facebook top list of most successful brand apps: study
Apple and Disney are generating high numbers of application downloads and therefore are examples of examples of brands getting their apps right, according to a new report from Distimo.
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Pandora unveils new mobile redesign
Internet radio service Pandora has redesigned its iOS and Android mobile applications to offer listeners a more personalized and social music experience.
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Procter & Gamble packs QR codes into print ads for multichannel interaction
Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products but also drive mobile commerce for brands including Secret, Pantene and Gillette.
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Related content: Victoria’s Secret targets fashion-savvy customers with new mobile campaign, Victoria’s Secret targets fashion-savvy consumers via location-based mobile campaign, Victoria’s Secret marries video, location in interactive mobile commerce-enabled ads, Victoria’s Secret takes mcommerce efforts up a notch with Twitter integration, Victoria’s Secret capitalizes on in-app messages to drive repeat usage,

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