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Is Apple screwing up location-based advertising opportunities? – Mobile Marketer

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October 2, 2012

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Is Apple screwing up location-based advertising opportunities?
Apple is losing credibility with its latest maps malfunction, and as the ever-increasing dependency on mobile search continues to grow, the manufacturing giant needs to get its act together and make a bigger impact on its next attempt.
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Mobile multiplies how much news users consume: report
The growing penetration of smart mobile devices is changing how people get news, with 43 percent of tablet news users saying their tablets are adding to the amount of time they spend with the news, according to a new report from the Pew Research Center’s Project for Excellence in Journalism.
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Carolina Panthers leap into mobile with SMS program to drive fan engagement
NFL team the Carolina Panthers ups its mobile game with a new program leveraging SMS to drive interactions with fans when they are in the stadium as well as once they have left. 
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Iams propels charity donations via optimized site
Procter and Gamble’s Iams is expanding its Home 4 the Holidays campaign with digital efforts through mobile and social media to encourage consumers to adopt pets this holiday season.
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What you need to know about HTML5 vs. native apps
With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.
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Related content: Personalization is core to the future of mobile search – Mobile Marketer, How to market HTML5 apps without the benefit of an app store – Mobile Marketer, Apple’s iAd drops minimum spend to $50 in bid to win over developers – Mobile Marketer, How to break into mobile native advertising – Mobile Marketer, Mobile’s complex ecosystem is a surmountable challenge – Mobile Marketer,

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