Emotions drive purchase decisions, not logic: Forrester
NEW YORK – Emotions are an essential element of the consumer experience that brands must address in order to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”
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Dior looks to virtual reality experience to showcase quality, craftsmanship
French fashion house Christian Dior is exploring the parallels between technology and couture with the introduction of in-store virtual reality headsets.
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Interest in auto-related wearables remains tepid: report
Wearable devices seem particularly well-suited for driving conditions, but drivers largely see no point, according to a new report by Strategy Analytics.
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Chanel visits interstellar bowling alley for Chance encounter
France’s Chanel is showing off its “radiant, vibrant, spirited” side with a new campaign effort for its Chance fragrance range.
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Luxury condominiums continue to increase in value: report
New York real estate continues to perform strongly with some of the most expensive sales in history taking place this year, according to a new report by CityRealty.
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Land Rover scouts for Rugby World Cup mascot
British automaker Jaguar Land Rover is embarking on a 100-day tour of Britain and Ireland to drum up excitement for the Rugby World Cup 2015 and locate a mascot.
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NetJets guides travelers to summer hotspots
Private aviation brand NetJets is leveraging its travel expertise to help consumers devise summer vacation plans.
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