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Interactive Lexus ad dominates Robb Report digital issue – Luxury Daily

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March 13, 2012

Top 10 luxury brand print campaigns for spring
Spring images are typically bright and full of life, taking cues from nature and the rise in temperature. However, print campaigns must serve to educate, captivate and enthrall customers in a one-dimensional medium.
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Interactive Lexus ad dominates Robb Report digital issue
The interactive Lexus advertisement for the 2013 GS overshadows other marketers with seven pages of photos and digital content in the March Robb Report digital issue.
Please click here to read the entire story on Luxury Daily

What’s with the luxury brand executive switch-up?
Quite a few luxury brands including Givenchy, Tory Burch, Fisker, Yves Saint Laurent and Tod’s are shifting around major executives, making experts wonder whether this bodes well or poorly for the industry.
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Jaeger-LeCoultre puts on fourth auction to benefit UNESCO
Swiss watchmaker Jaeger-LeCoultre will begin its fourth annual auction to benefit the UNESCO World Heritage Marine Program March 12, allowing consumers to bid on a prototype N°1 of the Deep Sea Vintage Chronograph.
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Architectural Digest April issue up 47pc in ad pages year over year
Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.
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China, luxury growth, Michael Kors and Jean Paul Gaultier – News briefs
Today in luxury marketing – China said mulling change in luxe tax; HSBC sees luxury growth easing in 2012; Michael Kors to sell more shares; See Jean Paul Gaultier’s second Diet Coke video.
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Do you know your mobile users’ experience? If not, start measuring now
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
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