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Instagram’s interaction rate for branded posts plummets as competition grows: Forrester – Mobile Marketer

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September 2, 2015

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Instagram’s interaction rate for branded posts plummets as competition grows: Forrester
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
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Allrecipes transforms into mobile-first social platform
Meredith Corporation’s digital food hub Allrecipes unveiled a new vision this week, shifting its properties towards a responsive, omni-screen and personalized experience that puts users first, reflecting the growing trend of media brands trying to evolve into social hubs.
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Reebook challenges Instagram users to promote its new ZPump
Athletic footwear brand Reebok is urging Instagram users to complete in its Fit to Attack challenges, leveraging viral social media tactics and pushes from big-names in fitness.
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Home improvement brands should focus on mobile, social content
As millennials and younger digital-savvy consumers are becoming homeowners, mobile and social media are becoming an integral part of advertising, with marketers seeing a more effective pull on these platforms when it comes to reaching individuals executing renovations.
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