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Instagram proper channel for interaction, Facebook for reach: L2 – Luxury Daily

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December 24, 2015

Michael Kors WeChat platform

Michael Kors WeChat platform

Top 5 brand holiday efforts of 2015
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Curalate is 2015 Luxury Agency of the Year
Curalate is Luxury Daily’s 2015 Agency of the Year for its consumer engagement and brand awareness analytics and marketing.
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Instagram proper channel for interaction, Facebook for reach: L2
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
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Luxury gathers around Christmas trees for exposure, express holiday sentiments
From the premier hotels of London to the White House and New York’s Rockefeller Center, luxury brands trimmed Christmas trees to reflect brand aesthetic and spread holiday cheer.
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UHNW philanthropists gift average of $15.9M to educational causes
According to Wealth-X, approximately 55,000 ultra-high-net-worth individuals actively give to charities through volunteer work, fundraising and other philanthropic methods.
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Twitter’s patent for selfie drone creates opportunity for marketers
Twitter is tapping into the interest around drones and mobile video with a patent on an unmanned aerial device that takes photos and video, potentially opening an opportunity for markets to further connect with fans.
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Berluti, Maserati, Oxygen Plus and Crystal Cruises – Live news
Luxury Daily’s live news from Dec. 23 – Berluti, Krug partner, appealing to men with “gourmet” taste; Maserati offers masters’ tips at updated driving course; Is “recreational” oxygen the next luxury commodity?; Crystal Cruises gives “all inclusive” strategy a luxury makeover.
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Fashion execs, Star Wars, Riccardo Tisci and One57 – News briefs
Today in luxury marketing – Fashion execs react to tough French law on thin models; How Star Wars changed the way we dress; Givenchy’s Riccardo Tisci on the red carpet, Instagram and the American dream; Luxury condo in New York resells at loss of more than $1M.
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Happy Christmas
Luxury Daily will not publish on Friday, Dec. 25 in observance of Christmas. We will resume publication on Monday, Dec. 28.
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3 trends that will transform the media industry in 2016
The media industry is facing significant changes in 2016 as media companies and brands double-up their efforts to adjust to digitally savvy consumer needs. These shifts will pave the way for new advertising services and partnerships, as well as foster greater creativity focused on delivering more innovative content to consumers.
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