Instagram introduces live video, with massive audience for marketers
Instagram is following in the footsteps of its parent company, Facebook, with the introduction of Instagram Live, providing an opportunity for brands to connect with millions of Instagram users in a more organic, unstructured way.
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Bud Light offers a social media twist on a familiar promotion
Bud Light is taking a page out of Roald Dahl’s classic by stashing gold cans in randomly selected packs, which lucky users can post on social media for a chance to win a pair of Super Bowl tickets for the rest of their lives.
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Aflac’s new campaign uses scare tactics to court millennials
Aflac is looking to arm millennials against unforeseen circumstances with its latest campaign, which uses humor and social media-inspired aesthetic to communicate practicality in the face of an accident.
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Gilmore Girls take to Connecticut to experience real-life Stars Hollow
Netflix’s upcoming Gilmore Girls reboot series has incited a wide range of themed-marketing ploys that lean on the show’s frenzied social media discussion, with the latest being Connecticut’s board of tourism bringing the fictional program to life.
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