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Snapchat enables intimate storytelling during fashion month
Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.
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Selfridges tackles gender stereotypes with conceptual campaign
British department store chain Selfridges is breaking down the societal and sartorial barriers between the sexes with a multichannel campaign centered on genderless fashion.
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Instagram acts as moisturizer to preserve Facebook’s appeal: L2
Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.
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Roger Vivier reveals “weapons of mass seduction” with superhero catalog
French footwear and accessories label Roger Vivier is showing off its latest styles through a retro-futuristic comic book-themed spring catalog.
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BMW sponsors European art fair to get name out among affluents
German automaker BMW is continuing its support of the arts by partnering with The European Fine Arts Fair in Maastricht, Netherlands.
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Four Seasons captures consumers interest with photo contest
Four Seasons Resort Maui at Wailea, HI, is taking advantage of its picturesque location by offering a photo expedition and workshop program for its artistically inclined guests.
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Fashion brands double up in ad space of Vogue’s March book
Fashion houses such as Chanel, Gucci and Prada had readers seeing double in the March edition of Condé Nast’s Vogue with repetitive advertisement placing.
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Rolls-Royce, Mulberry, WWD and Givenchy – Live news
Luxury Daily’s live news from Mar. 12 – Rolls-Royce takes mobile-optimized exhibition to Dubai; Mulberry announces new CEO; WWD changes print schedule to weekly; Givenchy continues to expand in US.
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Mercedes, Tesla, Ferragamo and Hugo Boss – News briefs
Today in luxury marketing – India: Mercedes could surpass Audi for premium leadership; Tesla just got a big break in New Jersey; Ferragamo profits up 4pc; Hugo Boss scraps sales target as luxury spend slows.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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