Prada’s anti-paradise video accentuates accessories from print campaign
Italian atelier Prada released a video partner to its Resort 2014 print campaign that focuses on accessories to target consumers shopping during the holiday season.
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Injecting heritage into mobile games builds brand community
Mobile gaming is rapidly becoming a lucrative advertising platform, and luxury brands across categories must learn how to effectively enter this arena.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, SelectNY and Bloomberg Pursuits.
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Maserati commences Centennial by delving into heritage
Italian automaker Maserati is beginning its 2014 centennial celebrations with a microsite that acquaints fans with the brand’s history.
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Mulberry evokes fairy tale lore for its holiday windows at Harrods
British apparel and accessories brand Mulberry has taken over five windows at London department store Harrods to tell a branded fairy tale to engage consumers this holiday season.
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Chloé attracts Black Friday consumers with fragrance email blast
French fashion house Chloé sought the attention of holiday-driven consumers with an email blast sent on Black Friday promoting its latest fragrance, Chloé de Roses.
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Four Seasons Maui guides guests through booking process with 24/7 reservation team
Four Seasons Resort Maui at Wailea, HI, is elevating its customer service capabilities with a 24/7 on-site reservation system that provides guests with moment-to-moment answers to the questions that inevitably pop up during any booking experience.
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Armani fetes new watch collection on branded blog
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
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Roche Bobois attracts art enthusiasts with Cocteau collaboration
French furniture company Roche Bobois is connecting consumer penchant for home design and modern art through a collection featuring the artwork of French artist Jean Cocteau available for purchase Dec. 1.
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Alexander Wang, Moncler, Relais & Chateaux and Lexus – News briefs
Today in luxury marketing: Alexander Wang unveils revamped site; Moncler IPO already covered more than 12 times; New directions for luxury hotel group Relais & Chateaux as it turns 60; Lexus shifts ad methods to help dealers compete.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Can marketers and publishers trust their mobile click-through rates?
The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.
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