Retailers suck up to dad with digital Father’s Day gift guides
Bergdorf Goodman, Harrods, Barneys New York, Neiman Marcus, Smythson, Saks Fifth Avenue and Nordstrom are sticking to digital in their Father’s Day efforts by pushing men’s gift guides via their ecommerce sites and email.
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Louis Vuitton plugs brand legacy via animated film
Louis Vuitton is showcasing its classic board game case covered in the signature Damier checkerboard pattern in a 60-second animated film that the label presented to its online magazine subscribers and social media fans.
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Nordstrom taps new wedding discovery site to engage affluent brides-to-be
The Wedding Suite at Nordstrom is looking to engage brides-to-be by partnering with Lover.ly, a new search engine-esque platform that links back to the department store’s ecommerce site.
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Porsche pushes Boxster via road tour, digital campaign
German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.
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Graff polishes digital strategy with Web, mobile site restyle
British jeweler Graff has revamped its Web and mobile sites to include an interactive timeline, brand stories and high-resolution images that reveal the breadth of its collections.
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Infiniti releases first touch-screen ad for XJ
Infiniti is looking to engage with affluent Toronto consumers via a touch-screen iPad advertisement that allows consumers to take a virtual tour of the new XJ model without downloading an application.
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Facebook ads, debt crises and luxury car concierges – News briefs
Today in luxury marketing – Facebook ads not working on most users; Fashion execs prep for uncertainty; Luxury car concierge services: Who is the best Jeeves?; European Luxury Union flexes political muscle.
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Publishers should not be intimidated by mobile advertising
It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.
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