Prada delights aspirational consumers with Candy fragrance film
Italian fashion house Prada is engaging its digital audience with a short film that tells the story of a love triangle involving a character named after a new fragrance.
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Top 10 luxury brand multichannel marketers of Q1
Luxury marketers extended the reach of their first-quarter marketing efforts beyond digital with live tactics that sharply targeted their core audience.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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In-store Wi-Fi vital to future of luxury retail
Retailers that have brought Wi-Fi and mobile technologies into their physical store locations are moving ahead of the competition, especially in the luxury market.
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Beverly Hills, Aspen had highest volume of luxury real estate sales in 2012: report
Beverly Hills, CA, had the highest volume of real estate sales, outside of New York, that start at $10 million in 2012, according to the 2013 Coldwell Banker Previews International Luxury Market Report.
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Maserati touts Quattroporte to best prospects via New York events
Maserati is celebrating the reveal of the sixth-generation Quattroporte with events at its Manhattan and Long Island dealerships that fete the brand’s Italian heritage.
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Rolls-Royce drives corporate philanthropy via charity partnership
Rolls-Royce Motor Cars is driving its company-wide philanthropic efforts through a new partnership with the Southampton Hospital Paediatric Rheumatology Service in Southampton, England.
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Tiffany, Zac Posen, Bentley and Porsche – News briefs
Today in luxury marketing – Tiffany & Co. taps Marc Jacheet; Zac Posen’s 24k gold dress is inspired by melting ice cream; Bentley’s SUV plans slow to a crawl; Porsche to offer plug-in, long-wheelbase for new Panamera.
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Using the right metrics for a data-driven app
It is only through using the right metrics that you can transform your app from a product to the cornerstone of a successful business.
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