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In-store mobile devices can help employees increase luxury brand CRM
Luxury brands can significantly increase their CRM and deepen customer relationships by enabling employees to use mobile devices and applications in-store.
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Mercedes, American Express partner to co-brand first automotive credit card
German automaker Mercedes-Benz has partnered with American Express for two new credit cards aimed at retaining current customers and rewarding new auto buyers.
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Luxury advertisers stake major claim in W’s fashion issue
Major luxury marketers such as Giorgio Armani, Louis Vuitton, Chanel, Christian Dior, Dolce & Gabbana, Hermes, Saks Fifth Avenue, Marc Jacobs and Yves Saint Laurent have taken considerable real estate in W magazine’s September fashion issue.
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High-target audience key draw for luxury branded radio ads
Radio’s mass appeal and wide audience still makes it an effective medium for luxury marketers, particularly high-end automakers.
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Rising gold prices, demand not a short-term trend: World Gold Council
The demand and high prices of gold is not a short-term trend driven by transient markets, but a constant in the luxury industry that marketers will have to work with to attract and keep customers.
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Bergdorf, Japan exports and Louboutin – News briefs
Today in luxury marketing – Bergdorf Goodman Expands Eveningwear Offering; Japan’s 3.3 percent export fall in July worse than expected.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile apps as part of a short-term campaign
Is there anything wrong with 1 million people using your app only once?
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