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In-app rewards drive results for marketers – Mobile Marketer

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December 14, 2012

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In-app rewards drive results for marketers
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.
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Google tweaks in-app ads to cut down on accidental clicks
With accidental clicks on banner ads continuing to be an issue for marketers, Google is rolling out a new feature for in-application units that aims to improve the quality of leads generated from mobile ads.
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Hellmann’s drives recipe inspirations with iAd campaign
Hellmann’s is using Apple’s iAd network to introduce consumers to meals they can make using the company’s products.
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Nat Geo Wild pounces on mobile video to leverage TV tune-ins
Cable channel Nat Geo Wild is using a combination of mobile, social media and video to drive consumers to tune into a week-long premiere of TV shows.
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Sprint, Apple’s iOS, IAB: News briefs
News briefs – Sprint makes offer to buy rest of Clearwire Corp.; Apple’s iOS continues to lead in mobile ad impressions; 63pc of mobile video viewing happens at home.
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