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In-app mobile ads critical for luxury advertisers: expert
Luxury branded banner ads in tablets are few and far between and some companies are not grasping just how advantageous a large-screen, magazine format can be to display products and services to affluent, global consumers.
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Jaeger-LeCoultre leverages film festival influence to market products
Swiss watchmaker Jaeger-LeCoultre is using its sponsorship of the 68th Venice International Film Festival to market its iconic Reverso model and increase brand awareness.
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76pc of eco-friendly consumers are affluent: study
A majority of eco-friendly, environmentally-conscious U.S. consumers are wealthy, according to a new study from Scarborough research.
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Kiehl’s pledges $100,000 for AIDS research through U.S. East Coast motorcycle ride
Skincare line Kiehl’s has undertaken another fundraising initiative in collaboration with amfAR to raise $100,000 for AIDS/HIV research in which employees will ride along the east coast to educate and inform consumers.
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American Express incentivizes Ritz-Carlton guests with members-only offers
Hotel chain Ritz-Carlton is teaming up with American Express to provide affluent consumers special perks when they book stays using the credit card and is marketing this partnership via digital marketing.
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Tod’s, Barneys and the US economy – News briefs
Today in luxury marketing – Tod’s profits climb; Merging inside the Madison Avenue Barneys; Markets gyrate over economy.
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How to stop QR codes from becoming a marketing gimmick
A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.
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