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In-app advertising is an opportunity for luxury brands: analyst – Luxury Daily

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January 31, 2011

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Tiffany & Co., Gilt Groupe, Audi already suiting up for the big game
As one of the most anticipated sporting events of the year, Super Bowl XLV is already creating an opportunity for brands to be innovative and team-spirited through sweepstakes, promotions, advertisements and products.
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In-app advertising is an opportunity for luxury brands: analyst
A study from Gartner predicts that revenue from application stores worldwide will surpass $15 billion in 2011 with an estimated 17.7 billion downloads.
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Lexus scores hole-in-one with extended USGA partnership
Prestige automaker Lexus has strengthened its commitment and relationship to the game of golf by extending its ongoing partnership with the United States Golf Association.
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Starwood turns up the heat with launch of Aloft Miami destination
Starwood Hotels & Resorts’ upscale chain, the Aloft brand, is expanding its reach with the launch of its first hotel in Miami.
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Lamborghini showcases dynamite vehicle collection via iPad application
Lamborghini is taking advantage of the iPad’s unique and vivid canvas by displaying the brand’s famous cars in a variety of angles and frames in a new application, Zero to 60.
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Mercedes, Donatella Versace and Swarovski – News briefs
Today in luxury marketing – Mercedes-Benz eyes No. 1 spot in luxury market; Donatella Versace dubs Mad Men start January Jones the most glamorous actress of our time; Clarins set to launch first Swarovski fragrance.
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