In an age of democratized content, consumers still expect the unexpected: Hershey’s exec – Mobile Marketer
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In an age of democratized content, consumers still expect the unexpected: Hershey’s exec
NEW YORK — An executive from Hershey’s provided attendees of Mobile FirstLook 2017 a masterclass in the company’s approach to connected marketing, based on insight that found 30 percent of consumers become anxious when they do not have their phones.
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Before mobile emphasis, underinvestment in tech led to bleak growth prospects: PetSmart exec
NEW YORK — A PetSmart executive at Mobile FirstLook 2017 described the company’s path from Luddite refusal to innovate to leading its competitors on the mobile platform, outlining its dedication to a holistic omnichannel presence in light of the pet sector’s demands.
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Coffee Bean exec: Mobile can help mid-size retailers compete with big ones
Eight months ago, The Coffee Bean and Tea Leaf had only the bare minimum of a mobile presence, but thanks to a concerted effort the brand is making a mobile a central part of its customer experience to compete with bigger coffee brands.
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