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IKEA exec: Jumping quickly into new platforms can be detrimental – Mobile Marketer

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June 10, 2015

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IKEA exec: Jumping quickly into new platforms can be detrimental
NEW YORK – An IKEA executive at the 2015 Integrated Marketing Week explained that the furniture retailer steers clear of jumping on board with a new platform for the sole reason that it could be the next big thing, but stressed that fearing new endeavors can be damaging as well.
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Marketers miss important customer insights by overlooking social media visuals: Forrester
While social media users increasingly communicate via images – including in their interactions with and about brands – many marketers are still in their infancy when it comes to understanding and analyzing this content, according to a new report from Forrester Research.
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How Gap turned negative sentiment on social into positive brand reinforcement
NEW YORK – A Gap executive at the 2015 Integrated Marketing Week cautioned marketers to pay attention to the fluctuation of data and metrics that can occur throughout an event or campaign as showcased by one of the retailer’s campaigns that went viral.
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Walgreens leverages Challenged app to focus social conversation
Walgreens is unrolling a new wave of mobile offerings, including a collaboration with social competition application Challenged, an Apple Watch app with Pill and Refill Reminder features and the integration of its loyalty platform with Apple Pay.
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Cadillac joins dashboard fray, offers CarPlay/Android Auto in 2016 models
Cadillac, following in the footsteps of fellow General Motors brand, Chevrolet, is adopting Apple CarPlay and Google’s Android Auto to meet demand for smoother integration between mobile phones and vehicles.
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