IKEA builds second-screen campaign for real-time dialogue about mealtime
IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.
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Mobile ad revenues jump 76pc as everyday use grows: IAB
Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.
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HGTV leverages Santa HQ to drive mall visits
HGTV is planning to enter the holiday season with its Santa HQ experience, which leverages augmented reality, in ten malls across the United States.
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USA Today sees 60pc jump in mobile visitors as print business sags
USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
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