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IDC analyst: APIs are new trading currency for mobile marketers – Mobile Marketer

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June 19, 2015

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IDC analyst: APIs are new trading currency for mobile marketers
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
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McDonald’s gains organic edge on Snapchat with geofiltering stickers
McDonald’s is paving the way for brands on Snapchat by sponsoring the social media application’s geofiltering stickers to fuel consumers to send more photos from its restaurants to their friends.
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FCC rules for carrier robocall blocking, clears developers of some liability
The Federal Communications Commission yesterday passed a proposal from chairman Tom Wheeler, giving consumers the ability to opt out of robocalling through their wireless carriers, among other developments.
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Heinz’ once-and-done approach to QR codes backfires
Food manufacturer and retailer Heinz is recovering from a major scandal recently publicized through social media, in which its ketchup bottles displaying QR Codes directed users to a porn Web site, teaching marketers a valuable lesson when taking advantage of mobile technology.
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Nielsen analyst: Second-screen experiences a proven benefit for marketers
NEW YORK – A Nielsen analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 said that results increasingly prove consumers’ growing demand for additive second-screen experiences.
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