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Hurricane Sandy tests mobile’s mettle for always-on capability- Mobile Marketer

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October 30, 2012

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Hurricane Sandy tests mobile’s mettle for always-on capability
With Hurricane Sandy leaving its mark on the East Coast of the United States, mobile is proving its mettle as an always-on medium.
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Mobile ad spend undergoing fastest growth rates in US: IDC
With the number of mobile users of the Internet expected to outnumber PC users by 2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in 2016, according to a new report from IDC.
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Apple, Google, eBay – News briefs
News briefs – Apple’s iPad mini pre-orders quickly sell out; Google broadens product portfolio with new smartphone, tablets; eBay cuts 325 PayPal positions.
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AccuWeather expands mobile offerings with Windows 8 app
AccuWeather is proving that it is important for marketers to have a presence on every platform with a new Windows 8 application.
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Delta enlists print ads to increase app downloads
Delta is centering a new print campaign around QR codes that helps educate consumers about the airline’s mobile boarding options.
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