Hurricane Sandy tests mobile’s mettle for always-on capability
With Hurricane Sandy leaving its mark on the East Coast of the United States, mobile is proving its mettle as an always-on medium.
Please click here to read the entire story on Mobile Marketer

Mobile ad spend undergoing fastest growth rates in US: IDC
With the number of mobile users of the Internet expected to outnumber PC users by 2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in 2016, according to a new report from IDC.
Please click here to read the entire story on Mobile Marketer

Apple, Google, eBay – News briefs
News briefs – Apple’s iPad mini pre-orders quickly sell out; Google broadens product portfolio with new smartphone, tablets; eBay cuts 325 PayPal positions.
Please click here to read the entire story on Mobile Marketer

AccuWeather expands mobile offerings with Windows 8 app
AccuWeather is proving that it is important for marketers to have a presence on every platform with a new Windows 8 application.
Please click here to read the entire story on Mobile Marketer

Delta enlists print ads to increase app downloads
Delta is centering a new print campaign around QR codes that helps educate consumers about the airline’s mobile boarding options.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer