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Hugo Boss targets sailing enthusiasts with the Barcelona World Race app – Luxury Daily

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February 2, 2011

Hugo Boss pushes sailing application

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Mercedes-Benz 360-degree marketing strategy increases sales 14pc
Mercedes-Benz’s multichannel marketing is undoubtedly why the brand’s sales have sprung up 14 percent in the past month, following a phenomenal year in 2010.
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The Plaza Hotel streamlines hotel operations with digital concierge service
The Plaza Hotel is furthering its commitment to provide guests with an enhanced hotel stay via a new digital concierge service available on iPads, laptops and televisions in every room.
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Mandarin Oriental offers ultimate Super Bowl party for affluent football fans
Luxury hotel Mandarin Oriental, New York, is offering football fans the ultimate Super Bowl party package in one of the hotel’s top suites.
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Hugo Boss targets sailing enthusiasts with the Barcelona World Race app
Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
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Findertrip Web site rolls out to cater to prestigious travelers
Luxury travel Web site Findertrip.com is implementing the latest search engine optimization, marketing and Web strategies to reach the world’s most affluent travelers.
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Bulgari, Bottega Veneta and Mercedes-Benz – News briefs
Today in luxury marketing – Bulgari to open London hotel; Bottega Veneta taps Nine d’Urso; Mercedes-Benz launches new Mayback; Where are social media marketers seeing the most success?
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How to plan an integrated mobile strategy
Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.
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