How luxury marketer H1 profit numbers can be knocked off-track
Most luxury marketers have reported tremendous profits during the first half of this year, but there are a number of factors including the economy, the presidential elections and recurring debt crises that could hinder this progress.
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Hugo Boss targets London via branded mobile city guide
German label Hugo Boss is getting in on the action in London by targeting consumers with a mobile city guide that is available for download when consumers scan a QR code.
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Jimmy Choo continues men’s collection push in social video collaboration
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.
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IWC taps The Bourne Legacy series for product placement
Swiss watchmaker IWC Schaffhausen is using the success of the Universal Pictures film “The Bourne Legacy” and its correlation to the brand lifestyle as grounds to display a timepiece on one of the lead characters.
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Condé Nast Traveller taps Chanel, Omega for Sept. relaunch
Condé Nast Traveller is using its September issue as a launching point for a redesign under new editor Melinda Stevens with advertisers including Chanel, Omega, Christian Dior and Louis Vuitton to help kick it off.
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Lexus boasts attainability, range in social contest
Toyota Corp.’s Lexus is raising awareness for its highest-end LFA model in a Facebook contest while pushing its end-of-summer sale event to show consumers its full range of models and price points.
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Facebook commerce, newsstand sales and luxury spending – News briefs
Today in luxury marketing – F-commerce could find its niche with luxury brands; A tough half for newsstand sales; 27 percent drop in second-quarter luxury spending; Lily Kwong fronts Ferragamo’s online trunk show.
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3 tips that make B2B marketing mobile-friendly
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
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