Please click here to subscribe to Luxury Daily for free

Hugo Boss
reaches masses with multichannel runway show streaming

German label Hugo Boss reached as many affluent consumers as possible by
streaming its runway show through Internet and mobile devices yesterday and
roped watchers in with the chance to earn a shopping voucher.

Please click here to read the entire article on Luxury Daily

What a luxury
brand should expect from its social media director

With the ever-evolving social media world luxury brands have no option but to
hire a social media director to oversee the brand presence and activity on
these various networks. But what should they expect from this employee?

Please click here to read the entire article on Luxury Daily

What every
marketer should know about mobile in 2012

NEW YORK – A panel of CEOs at Mobile Marketer’s Mobile FirstLook: Strategy 2012
conference yesterday touched on everything that marketers will need to know
this year, running the gamut from security to emerging platforms.

Please click here to read the entire article on Luxury Daily

Mobile
interaction among men on the rise: InsightExpress

NEW YORK – Smartphone activity continued to rise in the fourth quarter of 2011
and the first quarter of 2012 with more men using mobile applications and Web
browsing then they did in previous years, according a study by InsightExpress.

Please click here to read the entire article on Luxury Daily

Tag Heuer
aims for higher customer retention with agency appointment

Swiss watchmaker Tag Heuer will be upping its direct marketing and customer
relationship marketing with its new appointment of agency Tangent Snowball.

Please click here to read the entire article on Luxury Daily

Lexus, Calvin
Klein, Louis Vuitton and Versace – News briefs

Today in luxury marketing – Lexus will tout new image in first Super Bowl spot;
Lara Stone renews contract with Calvin Klein; Louis Vuitton presents Rome film
project; Versace for H&M resort has made its way to eBay.

Please click here to read the entire article on Luxury Daily 

8 top tech
trends for media to watch in 2012

Mobile is poised to revolutionize media less than a decade after the desktop
Web demolished long-established business models. How will mobile channels such
as apps influence media’s future?

Please click here to read the entire article on Luxury Daily

Please click here to subscribe to Luxury Daily for free