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Hugo Boss pushes third-party sales via People.com mobile ad – Luxury Daily

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December 10, 2012

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Boucheron marks Quatre collection anniversary via blogger collaborations
French jeweler Boucheron is marking the 150th anniversary of its Quatre collection through collaborations with seven bloggers who are each interpreting pieces through personal photography.
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Four Seasons targets epicurean consumers through blog effort
Four Seasons Hotels and Resorts is tapping affluent consumers’ interest in high-end culinary experiences through a new lifestyle blog that presents brand recipes from its properties and other food-related content.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Fairmont boosts honeymoon bookings via wedding registry program
Fairmont Hotels & Resorts is boosting the amount of post-wedding getaways booked with the brand by creating a new honeymoon registry so that consumers can buy activities and amenities for a couple instead of typical wedding gifts.
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Hugo Boss pushes third-party sales via People.com mobile ad
German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.
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WSJ. Magazine boasts 73 percent increase in fashion, luxury ad pages
WSJ. Magazine is ending the year with a 27 percent ad page increase year over year, with the December issue boasting a 73 percent increase in fashion and luxury pages compared to last year’s edition.
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Ritz-Carlton steps up lifestyle efforts via Winter Equestrian Festival partnership
The Ritz-Carlton, Palm Beach, FL, is partnering with the Winter Equestrian Festival for the 12-week event and competition to offer affluent attendees a tailored hotel package.
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Editorial calendar 2013 for Luxury Daily
Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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What luxury media planners must really require of publishers
As everyone in the print media business knows, this is the peak time of year for Requests for Proposals (RFPs) with publishers and ad agencies scrambling on short turnarounds with late nights and lots of stress.
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