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Hugo Boss morphs office space into dance floor in energetic fall effort – Luxury Daily

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August 24, 2016

Image from Hugo Boss' "Rhythm & Moves"

Image from Hugo Boss’ “Rhythm & Moves”

Lifestyle benefit beginning to outweigh traditional luxury stories
Millennials are the future consumers of all brands, now commanding an estimated $1.3 trillion in annual consumer spending. As brands target the largest generation of all time, the luxury industry still lags behind.
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Hugo Boss morphs office space into dance floor in energetic fall effort
German apparel and accessories label Hugo Boss is showing off its menswear moves in a vibrant film.
Click here to read the entire article on Luxury Daily

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Gaggenau delves into craftsmanship, history with multichannel culinary project
German appliance maker Gaggenau is inviting consumers to explore its 333-year heritage through a multi-sensory experience.
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Gilt’s in-store debut gets positive response following full-bodied introduction
BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 last week walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.
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Mass automakers present greater competition for luxury brands as consumer sentiment rises
Luxury automakers have typically dominated the top spots in customer satisfaction rankings, but mass-market brands are catching up.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Click here to read the entire article on Luxury Daily

Thomas Pink, Mikimoto, Swiss watches and Nordstrom – Live news
Luxury Daily’s live news from Aug. 23 – Thomas Pink dresses men for life’s journeys in fall/winter 2016 campaign; Mikimoto exudes pearls’ duplicity in Modern Maison setting; July brings no relief for struggling Swiss watch sector; Nordstrom builds out shop-in-shop Space to give designer fashions visibility.
Click here to read the entire article on Luxury Daily

Paris, Saint Laurent, Daimler and Robert De Niro – News briefs
Today in luxury marketing – Paris stands to lose $1.5B in tourism this year; What happened to Saint Laurent’s LA-based team after Hedi Slimane left?; Daimler fights $45M compensation claim from supplier in VW dispute; De Niro’s new luxury London venture.
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