Ralph Lauren turns to TV to spotlight Olympic fashion
U.S. apparel brand Ralph Lauren is raising awareness for its role in the Olympic Games through an inspirational television commercial.
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Snapchat, retooled marketing mix will win millennials over from independent labels
Millennials and women prefer independent labels to designer and luxury brands, according to a study by creative management platform Flite.
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Balmain films hybrid music video and campaign for fall
French fashion label Balmain’s fall/winter 2016 campaign film has gone viral thanks to the celebrity of collaborator Kanye West.
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Hugo Boss goes on demand with effortless shopping and impeccable service
German fashion label Hugo Boss is going on demand with the help of a feted player in the new economy.
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Net-A-Porter speaks to international consumer base in latest effort
Online retailer Net-A-Porter has cast its first multiple model advertising campaign for fall/winter 2016.
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Walton Brown fills out Chinese mobile commerce through joint venture
Lane Crawford Joyce Group’s Walton Brown is boosting its mobile commerce presence in Greater China through a joint venture with a China-based technology company.
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Why universal mobile wallets will eventually overtake retailers’ offerings
Mobile wallets are slowly gaining adoption, but retailers’ offerings are currently the winners because they can be easily integrated with loyalty programs, providing an incentive to use them.
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BMW taps Instagram for family reunion, M4 showcase
German automaker BMW is bringing families together as it showcases its vehicles’ full potential.
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Harrods, Mandarin Oriental, Calvin Klein and Tod’s – Live news
Luxury Daily’s live news from Aug. 1 – Harrods spotlights high-jewelry in newly renovated department; Mandarin Oriental turns perfume into pastries for branded Dior tea; Calvin Klein inches closer to naming Raf Simons creative director; Tod’s boasts eternal modernity in iconic model-led ad effort.
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Chloé, French tourism, China and Burberry – News briefs
Today in luxury marketing – Chloé takes Port Eliot; French tourism falls victim to terror attacks; Report reveals China’s luxury market back to “rational growth”; Burberry puts more emphasis on the Chinese market as it buys up its remaining retail operation stakes.
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Why in-app advertising is a must for marketers
In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.
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