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Hugo Boss bolsters runway live-streaming via mobile, Spotify – Luxury Daily

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January 22, 2013

Hugo Boss live stream on Spotify

Hugo Boss bolsters runway live-streaming via mobile, Spotify
German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.
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Jimmy Choo pushes spring/summer 2013 via lifestyle-focused video
Footwear label Jimmy Choo is pushing its latest collection via a fast-paced social video that shows off the products through a couple’s glamorous lifestyle.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Swarovski links in-store, digital via year-long campaign
Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
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Peninsula Hotels eyes holiday travelers with Chinese New Year packages
The Peninsula Hotels is targeting Chinese travelers who will be in the United States for their New Year’s celebration with hotel packages and Van Cleef & Arpels shopping experiences at its properties in New York, Chicago and Los Angeles.
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Ritz-Carlton Battery Park targets wealthy couples with ultra-luxe package
The Ritz-Carlton New York, Battery Park, is targeting affluent couples who want to take their wedding to the next level with its new “Love is Priceless” personalized wedding package.
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Starwood targets baseball enthusiasts via Chicago Cubs partnership
Starwood Hotels & Resorts is targeting baseball enthusiasts through a new partnership that makes it the official hotel of the Chicago Cubs.
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John Galliano, Alexander McQueen, Italian automakers and luxury retail – News briefs
Today in luxury marketing – John Galliano to take residency at Oscar’s studio; No catwalk show for Alexander McQueen this season; Ferrari, Maserati seek buyers in Detroit as Italy slumps; Luxury stores pop up in hotels for inauguration.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What US marketers can learn from the Japanese
So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.
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