Land Rover pushes emotional buys via first Range Rover commercial
Jaguar Land Rover is pushing consumers to embrace the modern lifestyle associated with driving the next-generation Range Rover through the first television spot for the revamped model.
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Saks drives post-holiday foot traffic via beauty month offers
Department store chain Saks Fifth Avenue is driving post-holiday foot traffic with daily beauty offers through this month.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Hugo Boss pushes black-tie menswear via digital guide
German label Hugo Boss is targeting style-minded male consumers through a digital campaign that gives four simple ways to update the look of a tuxedo.
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Hublot bridges print, digital gap via QR code
Swiss watchmaker Hublot is bridging the gap between its print and digital marketing efforts by placing a custom QR code on its magazine advertisements.
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Tiffany, Porsche affirm lifestyle affiliation via January Architectural Digest
Lincoln Motor Company, Rolex, Cartier, Porsche, Tiffany & Co. and other luxury marketers have taken to the pages of the January issue of Condé Nast’s Architectural Digest to push products and services in the lifestyle magazine.
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Montblanc, luxury automakers, Roberto Cavalli and Lincoln Motor Co. – News briefs
Today in luxury marketing – Montblanc sets first U.S. pop-up shop; BMW tops Mercedes in luxury sales; Delhi’s date with Roberto Cavalli: Renowned designer ready to woo Indian clientele as he launches his first store in the country; Ford’s big plan to make Lincoln relevant again looks like it is working.
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Top 5 predictions for mobile payments in 2013
What can marketers and retailers expect with mobile payments in the year ahead? Here are some trends that may become mainstream.
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